At Importante we source products from artisans whose talent echoes the uniqueness of their traditions and supply them to selected retailers who share the same values.

We love the crisp feel of raw flax fibres. The sweet smell of leather that spreads throughout the room. Hot melted bronze. Ancient looms. Hand-stitched details. Centuries-old skills passed on from generation to generation with love and care.

We value authenticity

We believe that originality is a by-product of integrity and, as such, a value that cannot be compromised.

We handpick our labels

We carefully choose the labels we represent based on their quality, ethos and original designs. Together with our makers we create, we evolve, we grow.

We support craftsmanship

We celebrate the beauty of handmade, where every product is real, unique, and has a soul. We partner up with artisans who are true masters in their craft and whose creations embody the richness of their culture and heritage.

We are loyal to our stockists

As a wholesale only business, we can only thrive through developing and nurturing long-term relationships with our retailers. We don’t compete with our stockists – we support them as a true extension of the Importante family.

We’re a small team of women with different skills and interests, but a few things in common. We take great pride in the relationships we’ve built and continue to nurture with our stockists. We are passionate about the products we supply and the wonderful makers behind them. We stand by our values and work together to promote slow fashion and sustainable consumption.

(left to right from the top: Nanda | Rani | Flavia | Fernanda | Annabelle | Giuliana | Lynda |